GVL Fit Fest
A bold, energetic website for a fitness festival, bringing its event identity to life online.
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The Origins Agency · Service 02
Websitedesign& SEO
Websites that convert. Designed, built and managed by us, then optimized until the right people find you on their own.
All SEO work is handled in-house by Madi Scott.
Client spotlight · E-commerce
Small agency feel.
Large agency results.
Starting revenue
$1K
Revenue after 12 months
$100K
The Origins Agency helped an e-commerce website grow from $1,000 in revenue to $100,000 in 12 months.
Results are not guaranteed. This is an individual e-commerce client result; outcomes vary by business.
Agency-reported result over 12 months; monthly versus cumulative revenue has not been specified. The analytics dashboards further down this page show separate reporting periods, not the full $100K result.
Selected work
Websites we’ve designed
Justin Ray Williams
A live entertainment website connecting audiences with upcoming concerts, festivals, and event services.
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Christen Ruiz
A personality-led website introducing an author’s voice, story, and approach to grounded leadership.
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Mad Pilates by Madi
A vibrant Pilates website bringing private sessions, events, merchandise, and mat workout videos together.
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Papi’s Kitchen
A restaurant website celebrating authentic Mexican flavors, with easy access to menus, reservations, and private parties.
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The Oz Shop
Built on Shopify
A Shopify e-commerce website bringing the Land of Oz brand to life through its online shop.
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Primm’s Style
Built on Shopify
A Shopify e-commerce website showcasing Primm’s Style with a branded online shopping experience.
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Keepin’ it Fresh
A hospitality website showcasing Greenville catering, private party venues, and a mobile raw bar.
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Revenue growth
From $1K to $100K in 12 months, a client result that puts business growth front and center.
Real estate agent
Local visibility
Website and SEO services for real estate agents, focused on local search visibility and a clear path for buyers and sellers to get in touch.
Measured results
The numbers tell the story
Website visits and search visibility. Each dashboard captures a different measure and reporting period.
Website visits
66,642
Sessions · +75% versus the previous period
90-day window starting July 7, 2023 · Compared with April 8 to July 6, 2023. The end date is labelled “Today” in the screenshot.
- Unique visitors
- 44,687 (+53%)
- Google sessions
- 32,698 (+112%)
The blue line tracks visits; the bars show where they came from. Sessions count visits, while unique visitors count distinct visitors as measured by the dashboard. One person can visit more than once.
Visits are not leads or sales. Google traffic here is not separated into paid and organic visits.
Search visibility
1,797
Ranking keywords at the end of the chart
Reporting period: December 2021 to December 2022.
Each bar counts search terms the website ranked for that month. Colors group ranking positions: 1 to 3 sit near the top of results, while 51 to 100 sit much further down. More ranking keywords create more opportunities to be discovered.
This does not mean 1,797 first-place rankings, visitors, or sales.
What's included
Custom Website Design
A site designed around your brand and your buyer, not a recycled template.
Build & Launch
Wix, Squarespace, WordPress or Shopify, built and launched end to end.
Website Management
Ongoing updates, new pages, products and fixes so the site never goes stale.
SEO & Keyword Strategy
Research, on-page optimization and content built around what people actually search.
Ethical SEO
White hat.
Long-term thinking.
The Origins Agency builds search visibility through ethical practices aligned with Google’s spam policies. Clear content, honest metadata, and a better website experience come first, not shortcuts designed to manipulate rankings. White-hat SEO also values genuinely earned authority, rather than bought links. The goal is a useful, trustworthy website that serves people and supports long-term discovery.
People-first content
Useful answers written for your audience, not stuffed with keywords.
Honest metadata
Accurate titles and descriptions that reflect what each page delivers.
Better experiences
Clear navigation, accessible content, and fast, mobile-friendly pages.
Earned authority
Relevant mentions and genuine backlinks, never paid link schemes.
No shortcuts. No keyword stuffing, cloaking, or paid link schemes. Rankings and AI citations are never guaranteed.
Backlink services are not included in the Website Design & SEO package.
Types of SEO
A closer look at the disciplines behind search visibility. This overview explains SEO types, not a list of package inclusions.
On-page SEO
Clear titles, honest meta descriptions, logical headings, relevant keywords, internal links and descriptive image alt text.
Off-page SEO
Build authority through earned backlinks, relevant PR mentions and useful contributions to trusted industry publications.
Technical SEO
Crawlability, indexing, sitemaps, structured data, HTTPS and broken-link fixes, with site speed and Core Web Vitals in mind.
Keyword SEO
Research the terms your audience searches, match them to search intent and map short-tail, long-tail, local and branded keywords to relevant pages.
Local SEO
Google Business Profile, genuine reviews, local citations and consistent name, address and phone details for location-based searches.
Content SEO
Helpful blogs, guides and landing pages built around real questions, connected through topic clusters and kept up to date.
E-commerce SEO
Optimize product and category pages, accurate product schema and product feeds for Google Shopping and Merchant Center.
AEO · Answer engine optimization
Direct answers, genuine FAQs and clear content structure that help search engines understand passages for snippets, People Also Ask and voice search.
GEO · AI optimization
Clear entity information, structured data, authoritative mentions and consistent brand details that make content easier for AI search tools to understand and cite.
Mobile SEO
Fast-loading pages, adaptable layouts and a smooth browsing experience on phones.
Video SEO
Relevant YouTube titles and descriptions, chapters, transcripts and accurate video schema to support video discovery.
Image SEO
Descriptive file names and alt text, compressed images and image sitemaps where appropriate.
Reputation SEO
Strengthen accurate, useful brand-search results through credible content, genuine reviews and thoughtful review responses.
The process
How it works
From the first audit to ongoing optimization, The Origins Agency connects website design with a search-focused strategy.
- 01
Audit
We review your current site, rankings and competitors to find the gaps.
- 02
Design
Layouts, copy direction and brand treatment, approved before a line is built.
- 03
Build
Fast, mobile-first pages structured for search from day one.
- 04
Rank
Keyword strategy, content and on-page optimization working together month after month.